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Social media marketing checklist

With this Social Media Marketing Checklist we want to help you accomplish a correct strategy. As how to proceed and conduct yourself. This social media marketing checklist should not do the work for you, but it should help you organize everything in an easier fashion. A social media marketing strategy is different from business to business and from idea to idea. It always tackles different topics and must be judged and executed in respective to the topic on hand. Put your companies philosophy into your strategy.

Preparations for the Social Media Marketing Strategy

Define objectives:

First you need to think about what exactly you want to achieve with your social media marketing strategy. The following goals are excellent in the social media sector.

  • increase reach
  • operate branding able to address customers directly (customer loyalty)
  • Product or service support
  • expand audience
  • emphasize a local company
  • acquisition of new customers

defining target groups:

One of the most important things is to define your target group in the marketing sector. If you do not know your target group yet, we recommend to do a target group analysis or to eventually let someone do it for you. If the target group analysis is made inside the cooperation with the own employees and the acquaintances, the results are not always neutral. This can not happen if you hire an agency or institution , as the so-called “corporate tunnel vision” certainly will not be a factor. Determine your audience or groups according to the following points:

  • Demographics (sex, age, etc.)
  • location
  • language
  • Interest Groups
  • Platform sources (The chance to meet a target person on the Internet)

If you define your audience according to these points, it will be easier to determine the platform for the very next task on hand. Why should you set up a Company Profile on a platform where your target audience is probably not going to see it?

Define platforms:

What platforms are actually the right ones for your company? Now this question is not so easy to answer. Depending on LinkedIn and Xing can be interesting or not. But what is certainly clear, Facebook and Google+ are a must. But why … On the social media platform Facebook, you have around 1 billion users on a daily basis. That statement alone should be strong enough, as to why your company should be represented in Facebook. Google+ is an excellent tool to present your company locally, beacouse of Google Maps. If the competition is very high, it is also necessary to maintain and update your Googl + Company Profile. If your company can present its products or services in a variety of visual variants, with pictures or videos, Instagram and Youtube certainly are very advantageous for the company. Let’s talk about Twitter. Yes or no, that is the question. Opinions very apart in terms of the use of Twitter for businesses. When your company maintains a daily blog, where contributions can be held short without missing any information, then Twitter is certainly of use. For magazines or newspapers Twitter is certainly recommended. For a car dealer with the objective to sell cars, Twitter is certainly less usefull. As already stated, the perfect strategy varies from company to company.

Blog on your website:

Many companies are often faced with the question: ,, Shall we make a blog on our website? “, the clear answer is yes! A blog is not only content for the company website, but it is also an content Supplier of the social media platforms. Everything that will be posted in a blog, can just as well integrated into the social media platforms with all it´s links, photos call to action, etc .. In this way, the persons responsible can help the company in a variety of ways. Incidentally, a blog is not only a content source for a company, but it also can be a search engine like Google. Google likes it when there is regular movement on a website that then can be filled with interesting content for users.

Create editorial schedule:

Create an editorial calendar to determine a person’s duties and thiere responsibilities to implement your social media marketing strategy. Due to an editorial plan, you always have an overview on what caches the eye of your audience and can act accordingly. This knowledge of the editorial calendar enables you to adjust your strategy. Create the editorial calendar for at least 6 months in advance. In the editorial schedule should certainly be definitions of where to post what kind of information. This means the following. Maybe you have a blog article created which is ideally suited for Facebook and Google+, but not for Instagram. The editorial schedule exactly defines this procedure.

define responsibilities:

Think about which employees should have which responsibility in this social media marketing strategy. Include employees in this process has several advantages.

1. Your employees know a variety of other users and potential customers on social networks.
2. The employees are actively involved in a specific sector that they previously may have been unaware of. SMM (Social Media Marketing)
3. Employees get the permission of the company itself, to activly spend time in social networks.

What should certainly be determined are the so called Head Leaders. Below you find the hierarchy.

1. SMM coordinator (Controls the manager and organizes the threads and posts)
2. SMM Manager (Controls the publisher and is responsible to organize the different
platforms)
3. SMM Publisher (This may be the employees)

Define topics:

The SMM coordinator should discuss the issues with all employees as well as with the managing directors. The coordinator must respect the diversity of the subjects and keep them interesting so that they have an added value for the reader. The writing of the article may either be handed to an outside persons or be carried out internally. A small tip at the end, guest posts that are made in a blog and are relevant to its topics, are always popular among search engines and other users.

Now we hope to have helped you with this little social media marketing checklist, so that your next Social Media campaign will be a success. Should you have any further questions, feel free to leave them in the comment section below and we will try to get back to you as soon as possible.

This post is also available in: Spanish, German

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